A Summary of Chapter 7 - Coping with an Uncertain World: The Relationship between Excellence and Complexity Theories
• According to the Excellence Theory:
Public Relations – is one of the key components in helping businesses/organizations to deal with an uncertain world, therefore it is of utmost importance to have “Strategic PR” within your organization.
• The Excellence Theory deals with:
Anticipating issues, identifying key publics, building and maintaining relationships that lessen conflict.
• Complex Adaptive Systems (Complexity Theory)
Deals with multiple individual agents, each agent performs a particular function only that contributes to the final product/objective. Both theories complement each other and are very similar.
Through the study of both Theories I was able to create a formula called the Infinite Theory.